A gamified canvas marketplace where entrepreneurs mature their ideas.
It breaks down 115 distinct business and strategy canvases into 60-90 second micro-games. The entrepreneur doesn't write long text; they make small decisions — A/B picks, drag-and-drop, ordering. The system builds the canvas automatically. The AI mentor flags weak assumptions. What GitHub is for developers — FORMA is for ideas.
115 canvases from masterfacilitator.com's Canvas Collections are arranged in 8 categories within a 9-level unlock tree. Canvas 17 — Personal Leadership — is the entry point; Canvas 1 (BMC) and Canvas 2 (VPC) sit at the center. The output of a completed canvas flows automatically into the next one.
The user adds 3-5 ideas in 20 seconds. Sees other ideas, likes them, builds on them. Brainstorming comes down to micro-interaction.
It places two options side by side and asks which is more critical. The top-N emerges automatically via ELO ranking.
Open-ended personal questions. Used in personal leadership, culture, and vision canvases. Character limit + guiding prompts.
"What if" scenarios. Critical for risk assessment and customer-journey work. Choice + brief rationale.
Distribute 100% across categories: sliders and the pie chart update live. In cost, revenue, and resource blocks.
Short text with word/time limits. For value proposition, vision, brand positioning. Template hints sit on the side.
"Customer pain" ↔ "solution" matching. CTQ tree, persona-feature mapping.
5-point scale: input to the investor's quality score. For community peer-review. Transferred to profile.
Choose from 115.
60-90 sec × 6-10 micro games.
Flags weak assumptions.
Public or forkable.
Community + investor panel.
Data flows automatically.
In classic canvas tools, each canvas is an isolated document. FORMA is a Canvas Graph is built upon — canvases are linked, blocks can be routed to one another.
Customer pains and gains are identified.
Pains/gains are transferred to this canvas tagged as "imported".
Value proposition and customer segment flow into the BMC.
The user enters information once; the system displays it in other canvases tagged as "imported." Consistency is preserved automatically. Each canvas receives a quality score from 0-100 (rubric + AI + peer review).
Whenever a canvas is completed AI mentor Analyzes responses (from the Claude/GPT/Gemini family). Flags weak assumptions, highlights contradictions, suggests pivots, and gives examples of what works in similar markets.
The decision belongs to the entrepreneur; AI suggests, the user chooses. Each canvas earns a 0-100 quality score is received. The score draws from three sources: rubric (logical consistency, evidence level), AI evaluation, and peer review.
Privileges unlocked as your profile grows stronger: Pro subscription, mentor requests, Investor Radar visibility, priority access to corporate challenges. Nourishing loop with SENTOK: As your FORMA profile strengthens, access to SENTOK events opens up.
Don't let ideas be born alone. Let it mature, be recorded, be shared.
3 projects + 5 canvases on the free tier. Unlimited access, AI mentor, and fork with Pro subscription.
Cohort of 60 students. 60+ incubators in Turkey, 1,000+ in the EU. EU potential of $5M annual MRR.
1M+ university entrepreneurship students in Europe. A Coursera-style consortium model.
Challenges from major companies like Hyundai ZER01NE, Bosch, BMW Garage. Annual $5-10M deal flow.
Early-stage VCs, angels, seed funds. Quality-scored ideas. Commission when converted to an active lead.
10K Individual Pro, 30 Incubators, 20K University students, 2 corporate challenges.
50K Individual Pro, 150 incubators, 200K university students, 15 corporate challenges.
200K Individual Pro, 500 incubators, 800K university students, 50 corporate challenges.
An A/B choice game is used to prioritize within a canvas. ELO ranking surfaces the top-N automatically.
Whatever your role — solo entrepreneur, incubator manager, academic, corporate challenge organizer, early-stage investor — there's a place for you in FORMA.